Ego

Ego is a vibrant Pakistani pret brand celebrated for its modern, youthful designs that blend Pakistani aesthetics with contemporary fashion. Known for bold prints, comfortable fits and trend-led styling, Ego is popular among young Pakistani women in the UK.

Ego offers Diva Premium collections, seasonal pret, festive edits and casual everyday wear. Their Diva Premium line features more elaborate embroidery and premium fabrics, while the core pret range focuses on accessible everyday fashion.

Ego dresses range from casual everyday wear to semi-formal and festive occasion wear. Their festive edits are great for Eid and family gatherings, while their pret range is ideal for work, outings and casual events.

Ego collections at Rang-e-Khaas typically range from £40 to £120, making them one of the more accessible Pakistani fashion brands while maintaining strong design quality.

Ego works primarily with lawn, cotton, linen and chiffon for their seasonal collections, with velvet and heavier fabrics featured in their winter and festive ranges.