{"title":"Asim Jofa","description":"\u003cp\u003eShop the iconic Asim Jofa collection online in the UK. Known for signature chikankari embroidery, jewel-toned silks, and opulent formal wear, Asim Jofa has become one of South Asia's most beloved luxury fashion labels. Explore his latest festive, formal, and bridal collections with fast UK delivery.\u003c\/p\u003e","products":[{"product_id":"asim-jofa-layaan-festive-collection-ajulo-01","title":"Asim Jofa | Layaan Festive Collection | AJULO-01","description":"\u003cp\u003eA beautiful brownish-mustard hue envelopes this peshwas in a warmth that feels both regal and effortless. Its flowing silhouette is enriched with intricate gold zari, each thread catching the light with a gentle, sunlit gleam. Scattered gold sequins shimmer across the fabric like sparks of amber, adding depth and quiet opulence to every movement. Paired with a gorgeously embroidered dupatta that mirrors the same golden artistry, the ensemble becomes a portrait of refined grandeur — perfect for moments that call for grace wrapped in radiance.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845561258047,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-01-xs","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845561290815,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-01-s","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845561323583,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-01-m","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845561356351,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-01-l","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845561389119,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-01-xl","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845561421887,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-01-custom size","price":111.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/268A0545.jpg?v=1775819033"},{"product_id":"asim-jofa-layaan-festive-collection-ajulo-02","title":"Asim Jofa | Layaan Festive Collection | AJULO-02","description":"\u003cp\u003eA deep teal peshwas unfolds in rich, jewel-toned elegance, its surface brought to life with two-toned antique gold zari that weaves a story of timeless craft. Light gold sequins glimmer softly across the fabric, while delicate magenta and green threadwork adds a vibrant whisper of contrast, breathing color into every motif. The bodice, crafted in a graceful side-slit style, lends a modern sculpted charm to the traditional silhouette. Paired with a beautifully embroidered dupatta that echoes the artistry of the ensemble, the look comes together as a captivating blend of heritage and refinement, made for moments that deserve unforgettable beauty.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845561487423,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-02-xs","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845561520191,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-02-s","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845561552959,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-02-m","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845561585727,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-02-l","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845561618495,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-02-xl","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845561651263,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-02-custom size","price":111.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/268A8824.jpg?v=1775819039"},{"product_id":"asim-jofa-layaan-festive-collection-ajulo-09","title":"Asim Jofa | Layaan Festive Collection | AJULO-09","description":"\u003cp\u003eA radiant yellow ensemble that captures the joyous spirit of celebration, where the gorgeously embroidered shirt shimmers with gold sequins and intricate zari work, enhanced by delicate golden-beige threadwork. Paired with a minimally embroidered dupatta, the look balances vibrance with subtle elegance, making it perfect for a mehndi night or dholki. Festive, bright, and effortlessly graceful, it’s an ensemble that promises to turn every moment into a memory.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845561782335,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-09-xs","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845561815103,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-09-s","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845561847871,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-09-m","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845561880639,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-09-l","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845561913407,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-09-xl","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845561946175,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-09-custom size","price":109.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/268A0296_5bd94953-9f7b-4fc4-b4b0-c2cd4c3036db.jpg?v=1775819039"},{"product_id":"asim-jofa-layaan-festive-collection-ajulo-10","title":"Asim Jofa | Layaan Festive Collection |AJULO-10","description":"\u003cp\u003eA soft, dulcet pink ensemble exudes understated charm. The shirt is beautified with intricate gold zari, light gold sequins, and threadwork in shades of pink and deep pink that create a harmonious play of tones. The front-open jacket style offers styling versatility, allowing you to wear it as per your personal preference. Paired with a gorgeously embroidered dupatta, the outfit comes together as a refined celebration of elegance and contemporary grace, perfect for festive gatherings or special occasions.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845562110015,"sku":"asim-jofa-|-layaan-festive-collection-|ajulo-10-xs","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845562142783,"sku":"asim-jofa-|-layaan-festive-collection-|ajulo-10-s","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845562175551,"sku":"asim-jofa-|-layaan-festive-collection-|ajulo-10-m","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845562208319,"sku":"asim-jofa-|-layaan-festive-collection-|ajulo-10-l","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845562241087,"sku":"asim-jofa-|-layaan-festive-collection-|ajulo-10-xl","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845562273855,"sku":"asim-jofa-|-layaan-festive-collection-|ajulo-10-custom size","price":111.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/268A0835.jpg?v=1775819039"},{"product_id":"asim-jofa-layaan-festive-collection-ajulo-05","title":"Asim Jofa | Layaan Festive Collection | AJULO-05","description":"\u003cp\u003eA deep rust ensemble unfolds with a captivating play of contrast, its rich hue setting the stage for intricate artistry. The shirt is beautifully adorned with antique gold cupped sequins and two-toned zari that lend a soft, vintage radiance, while peach-rust and sage-green threadwork weave gentle accents throughout the design. Versatile in its silhouette, it can be styled as either a long or short shirt, allowing the look to shift seamlessly from classic to contemporary. Paired with a delicately embroidered, flimsy chiffon dupatta in a contrasting shade, the ensemble gains an added edge, an immaculate balance of boldness, elegance, and adaptability.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845562306623,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-05-xs","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845562339391,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-05-s","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845562372159,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-05-m","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845562404927,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-05-l","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845562437695,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-05-xl","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845562470463,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-05-custom size","price":111.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/268A0184.jpg?v=1775819045"},{"product_id":"asim-jofa-layaan-festive-collection-ajulo-11","title":"Asim Jofa | Layaan Festive Collection | AJULO-11","description":"\u003cp\u003eA deep maroon ensemble exudes timeless elegance, with the shirt beautifully adorned in rust threadwork and antique two-toned gold zari and sequins that catch the light with subtle radiance. Designed for versatility, the shirt can be styled as a straight shirt or tailored to your personal preference, offering effortless adaptability. Paired with an intricately embroidered dupatta, the ensemble combines classic charm with contemporary freedom, perfect for festive or celebratory occasions.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845562535999,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-11-xs","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845562568767,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-11-s","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845562601535,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-11-m","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845562634303,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-11-l","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845562667071,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-11-xl","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845562699839,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-11-custom size","price":111.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/268A0012.jpg?v=1775819045"},{"product_id":"asim-jofa-layaan-festive-collection-ajulo-04","title":"Asim Jofa | Layaan Festive Collection | AJULO-04","description":"\u003cp\u003eA vibrant magenta hue breathes life into this striking ensemble, where the short shirt gleams with intricate silver zari and shimmering sequins that catch the light with effortless brilliance. Deep purple and magenta threadwork intertwine across the design, adding richness and contrast to every motif. Paired with embroidered trousers that echo the same artistic energy and a beautifully embellished dupatta to complete the look, the ensemble stands as a radiant blend of charm, color, and contemporary elegance.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845562830911,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-04-xs","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845562863679,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-04-s","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845562896447,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-04-m","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845562929215,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-04-l","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845562961983,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-04-xl","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845562994751,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-04-custom size","price":111.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/268A1094_27cfb595-907a-4fe0-afd3-fb4f139edccb.jpg?v=1775819045"},{"product_id":"asim-jofa-layaan-festive-collection-ajulo-07","title":"Asim Jofa | Layaan Festive Collection | AJULO-07","description":"\u003cp\u003eA warm brown ensemble wrapped in earthy elegance, its surface brought to life with maroon and rust threadwork that adds depth and richness to every motif. Light gold sequins scatter a soft shimmer across the fabric, while two-toned gold zari lends a refined, luminous touch. Designed for styling freedom, the shirt can be fashioned into a waistcoat or worn as a straight shirt, allowing the silhouette to shift effortlessly with your mood and occasion. Paired with an embroidered dupatta in a contrasting magenta shade, the look strikes a beautiful balance between versatility, tradition, and standout charm.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845563060287,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-07-xs","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845563093055,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-07-s","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845563125823,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-07-m","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845563158591,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-07-l","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845563191359,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-07-xl","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845563224127,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-07-custom size","price":109.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/268A9308.jpg?v=1775819052"},{"product_id":"asim-jofa-layaan-festive-collection-ajulo-06","title":"Asim Jofa | Layaan Festive Collection | AJULO-06","description":"\u003cp\u003eA deep green ensemble that radiates understated grandeur, its rich tone elevated by exquisite work. The shirt is adorned with antique gold zari and matte gold cupped sequins that lend a muted yet mesmerizing shimmer, while purplish-magenta and dark threadwork add depth and contrast to the intricate detailing. Designed with versatility in mind, it can be styled as either a long or short shirt, allowing you to tailor the silhouette to your personal flair. Paired with a contrasting magenta dupatta featuring an elegantly embroidered jaal, the look comes together as a striking fusion of tradition, versatility, and refined charm.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845563289663,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-06-xs","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845563322431,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-06-s","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845563355199,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-06-m","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845563387967,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-06-l","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845563420735,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-06-xl","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845563453503,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-06-custom size","price":111.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/268A0448_824a43af-41c9-40b1-bd04-d5689ab70cce.jpg?v=1775819052"},{"product_id":"asim-jofa-layaan-festive-collection-ajulo-03","title":"Asim Jofa | Layaan Festive Collection | AJULO-03","description":"\u003cp\u003eA rich maroon hue drapes this charmeuse silk ensemble in a luxurious, silky sheen. The shirt is adorned with glimmering black cupped sequins, their subtle sparkle beautifully balanced by delicate threadwork in dusty pink, sage green, and maroon, a tapestry of tones that adds depth and dimension to every detail. A scalloped hemline graces the shirt, lending a refined feminine finish. Paired with intricately embroidered trousers that echo the artistry above, the look comes together as a harmonious blend of elegance and contemporary grace, perfect for occasions that call for understated sophistication.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845563519039,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-03-xs","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845563551807,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-03-s","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845563584575,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-03-m","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845563617343,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-03-l","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845563650111,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-03-xl","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845563682879,"sku":"asim-jofa-|-layaan-festive-collection-|-ajulo-03-custom size","price":109.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/268A9737_f3a5f2f9-209c-41c5-8c6d-ab5339dfef46.jpg?v=1775819052"},{"product_id":"asim-jofa-layaan-festive-collection-ajulo-08","title":"Asim Jofa | Layaan Festive Collection |  AJULO-08","description":"\u003cp\u003eA pristine white ensemble radiates pure serenity, its tranquil canvas brought to life with exquisite detailing. The shirt is adorned with deep maroon and soft peach threadwork, each motif enriched by the subtle gleam of gold zari and light gold sequins that lend a whisper of luminosity. Versatile in its design, it can be styled in multiple ways, effortlessly adapting to personal preference and occasion. Paired with a beautifully embroidered dupatta that echoes the same refined aesthetic, the look comes together as an ode to grace, sophistication, and timeless elegance.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845563781183,"sku":"asim-jofa-|-layaan-festive-collection-|--ajulo-08-xs","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845563813951,"sku":"asim-jofa-|-layaan-festive-collection-|--ajulo-08-s","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845563846719,"sku":"asim-jofa-|-layaan-festive-collection-|--ajulo-08-m","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845563879487,"sku":"asim-jofa-|-layaan-festive-collection-|--ajulo-08-l","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845563912255,"sku":"asim-jofa-|-layaan-festive-collection-|--ajulo-08-xl","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845563945023,"sku":"asim-jofa-|-layaan-festive-collection-|--ajulo-08-custom size","price":109.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/268A0950_4809f8f4-5f96-4731-b617-0a303c4d7641.jpg?v=1775819057"},{"product_id":"asim-jofa-kashmiri-collection-25-ajulk-08","title":"Asim Jofa | Kashmiri Collection 25 | AJULK-08","description":"\u003cp\u003eLike the first ember of warmth in a crisp winter morning, this ensemble radiates quiet richness and grace. Rendered in reddish maroon, the shirt is intricately embroidered in shades of rust, teal, beige, and maroon, drawing inspiration from traditional cultural motifs. The accompanying embroidered shawl adds a refined contrast, completing a look that reflects the heritage and serene elegance of Kashmiri artistry.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on red rod fabric\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on red rod fabric\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back with border on red rod fabric\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on red rod fabric\u003c\/li\u003e\n\u003cli\u003e30\" embroidered front border on red rod fabric\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on red rod fabric\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered shawl with 2 side border on red herringbone\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width red rod fabric for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845564010559,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-08-xs","price":141.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845564043327,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-08-s","price":141.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845564076095,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-08-m","price":141.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845564108863,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-08-l","price":141.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845564141631,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-08-xl","price":141.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845564174399,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-08-custom size","price":141.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A7449.jpg?v=1775819057"},{"product_id":"asim-jofa-kashmiri-collection-25-ajulk-04","title":"Asim Jofa | Kashmiri Collection 25 | AJULK-04","description":"\u003cp\u003eChanneling a quiet glow that lingers in the air before settling into fabric, this deep bottle green carries that very essence with grace. The shirt is richly embroidered with threads of magenta, rust, pistachio, maroon, and green, creating a harmony of hues that feels like winter foliage touched by cold morning light. Traditional Kashmiri motifs move across the fabric with the elegance of age-old craft, giving the look a sense of rooted heritage. The contrasting maroon embroidered shawl completes the ensemble, gathering the richness of the season into a refined expression of Kashmir’s soulful beauty.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on green rod fabric\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on green rod fabric\u003c\/li\u003e\n\u003cli\u003e31\" embroidered back chaan on green rod fabric\u003c\/li\u003e\n\u003cli\u003e60\" embroidered front \u0026amp; back border on green rod fabric\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on green rod fabric\u003c\/li\u003e\n\u003cli\u003e2 pair of embroidered front \u0026amp; back chaak border on green rod fabric\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered shawl with 4 side border on dark maroon herringbone\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width green rod fabric for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845564371007,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-04-xs","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845564403775,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-04-s","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845564436543,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-04-m","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845564469311,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-04-l","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845564502079,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-04-xl","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845564534847,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-04-custom size","price":144.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A7348.jpg?v=1775819057"},{"product_id":"asim-jofa-kashmiri-collection-25-ajulk-01","title":"Asim Jofa | Kashmiri Collection 25 | AJULK-01","description":"\u003cp\u003eDraped in timeless black, this ensemble unfolds like a winter evening in Kashmir: mysterious, profound, and beautifully adorned with heritage. The embroidered shirt carries a striking double border in deep maroon contrast, reminiscent of the lacquered edges of carved Kashmiri woodwork, while the threadwork in beige, maroon, and green mirrors the palette of saffron fields resting beneath the hills. Every ethnic motif whispers of centuries-old artistry, as if borrowed from a Pashmina artisan’s loom. Paired with a gracefully embroidered shawl framed by four-sided borders, the look wraps the wearer in the quiet poetry of the valley, where every contour feels like a tribute to Kashmiri culture and its enduring charm.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on black herringbone\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on black herringbone\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back chaan on black herringbone\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on black herringbone\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves bunch on black herringbone\u003c\/li\u003e\n\u003cli\u003e1 embroidered front daman on maroon herringbone\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered front \u0026amp; back border on maroon herringbone\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on maroon herringbone\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered shawl with 4 side border on black herringbone\u003c\/li\u003e\n\u003cli\u003e2.5 meter dyed herringbone fabric for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845564600383,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-01-xs","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845564633151,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-01-s","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845564665919,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-01-m","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845564698687,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-01-l","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845564731455,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-01-xl","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845564764223,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-01-custom size","price":144.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A8072.jpg?v=1775819062"},{"product_id":"asim-jofa-kashmiri-collection-25-ajulk-05","title":"Asim Jofa | Kashmiri Collection 25 | AJULK-05","description":"\u003cp\u003eIn winter when color feels like poetry, this regal purple outfit softly unfolds with effortless grace against the quiet of the season. The mid-length shirt is adorned with threadwork in rust, magenta, green, and pale lilac, forming paisley motifs that echo the rhythmic curves of Kashmiri artistry. Paired with an embroidered farshi shalwar, the look brings a touch of classic grandeur to the winter palette. The contrasting rust shawl adds a warm, refined finish, completing an ensemble that captures the charm and cultural richness of Kashmir’s timeless heritage.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on purple rod fabric\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on purple rod fabric\u003c\/li\u003e\n\u003cli\u003e32\" embroidered back with border on purple rod fabric\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on purple rod fabric\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves bunch on purple rod fabric\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on purple rod fabric\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered shawl with 4 side border on rust rod fabric\u003c\/li\u003e\n\u003cli\u003e2 meter embroidered trouser with border on purple rod fabric\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845564928063,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-05-xs","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845564960831,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-05-s","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845564993599,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-05-m","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845565026367,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-05-l","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845565059135,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-05-xl","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845565091903,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-05-custom size","price":144.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A7716.jpg?v=1775819061"},{"product_id":"asim-jofa-kashmiri-collection-25-ajulk-02","title":"Asim Jofa | Kashmiri Collection 25 | AJULK-02","description":"\u003cp\u003eWrapped in a warm rust tone, this ensemble echoes the glow of a Kashmiri sunset slipping behind snow-capped peaks. The shirt blooms with intricate threadwork in serene blues and rich rust hues, forming floral patterns that feel like wild blossoms resting along the valleys after an autumn rain. Each stitch carries a quiet grace, reminiscent of artisan gardens found along old Kashmiri pathways. Paired with a navy blue shawl adorned in elegant embroidery, the look gathers the tranquility of twilight over a peaceful lake - calm, majestic, and steeped in the enchanting spirit of Kashmir.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on rust rod fabric\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on rust rod fabric\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back with border on rust rod fabric\u003c\/li\u003e\n\u003cli\u003e30\" embroidered front border on rust rod fabric\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on rust rod fabric\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on rust rod fabric\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered shawl with 4 side border on navy blue herringbone\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width rust rod fabric for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845565124671,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-02-xs","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845565157439,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-02-s","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845565190207,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-02-m","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845565222975,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-02-l","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845565255743,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-02-xl","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845565288511,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-02-custom size","price":144.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A8261.jpg?v=1775819061"},{"product_id":"asim-jofa-kashmiri-collection-25-ajulk-07","title":"Asim Jofa | Kashmiri Collection 25 | AJULK-07","description":"\u003cp\u003eCapturing the magic of a winter’s sky being a canvas of fleeting wonder, this deep fuchsia outfit becomes a reflection of that evening. The embroidered shirt is elevated with threads of purple, bottle green, pistachio, and vivid shocking pink, echoing the shifting hues of twilight over the valleys of Kashmir. Paired with exquisitely embroidered trousers and a matching shawl, the ensemble flows with the serene drama of the evening sky, blending tradition and artistry into a statement of refined winter elegance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on magenta rod fabric\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on magenta rod fabric\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back with border on magenta rod fabric\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on magenta rod fabric\u003c\/li\u003e\n\u003cli\u003e30\" embroidered front border on magenta rod fabric\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on magenta rod fabric\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered shawl with 4 side border on magenta herringbone\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered trouser with border on magenta rod fabric\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845565386815,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-07-xs","price":141.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845565419583,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-07-s","price":141.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845565452351,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-07-m","price":141.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845565485119,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-07-l","price":141.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845565517887,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-07-xl","price":141.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845565550655,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-07-custom size","price":141.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A7967.jpg?v=1775819067"},{"product_id":"asim-jofa-kashmiri-collection-25-ajulk-06","title":"Asim Jofa | Kashmiri Collection 25 | AJULK-06","description":"\u003cp\u003eUnveiling the elegance that settles into patterns the way stories find their place in tradition, this rich plum outfit reflects the timeless charm found in the famed shawls of Kashmir. The embroidered shirt is adorned with an all-over jaal crafted from tea pink, deep purple, and muted green threads, creating an intricate mesh of heritage-inspired beauty. Paired with a contrasting tea pink shawl embroidered in soothing, harmonious detail, the look comes together with the grace of classic Kashmiri craftsmanship woven into every thread.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front neckline on plum rod fabric\u003c\/li\u003e\n\u003cli\u003e32\" embroidered front jaal on plum rod fabric\u003c\/li\u003e\n\u003cli\u003e32\" embroidered back chaan on plum rod fabric\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on plum rod fabric\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered front \u0026amp; back on plum rod fabric\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on plum rod fabric\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered shawl with 4 side border on tea pink herringbone\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width plum rod fabric for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845565583423,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-06-xs","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845565616191,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-06-s","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845565648959,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-06-m","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845565681727,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-06-l","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845565714495,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-06-xl","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845565747263,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-06-custom size","price":144.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A7538.jpg?v=1775819067"},{"product_id":"asim-jofa-kashmiri-collection-25-ajulk-03","title":"Asim Jofa | Kashmiri Collection 25 | AJULK-03","description":"\u003cp\u003eIn a serene seafoam green, this ensemble captures the cool, fluid spirit of Kashmiri winters where the air feels touched with aqua light. The paneled shirt is richly embroidered with threads of tea pink, navy, sage, and beige, creating a tapestry that resembles frost-kissed florals resting along quiet mountain paths. Each motif feels like a whisper of traditional artistry, shaped with the softness of nature’s palette. The contrasting tea pink embroidered shawl adds a refined warmth, bringing a gentle blush to the wintry green canvas and completing a look that reflects the tranquil beauty and poetic calm of Kashmir.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on aqua rod fabric\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right kali (1) on aqua rod fabric\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right kali (2) on aqua rod fabric\u003c\/li\u003e\n\u003cli\u003eEmbroidered back center panel on aqua rod fabric\u003c\/li\u003e\n\u003cli\u003eEmbroidered back left \u0026amp; right kali (1) on aqua rod fabric\u003c\/li\u003e\n\u003cli\u003eEmbroidered back left \u0026amp; right kali (2) on aqua rod fabric\u003c\/li\u003e\n\u003cli\u003e2 meter embroidered front \u0026amp; back border on aqua rod fabric\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on aqua rod fabric\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered shawl with 4 side border on tea pink herringbone\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width aqua rod fabric for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845566042175,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-03-xs","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845566074943,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-03-s","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845566107711,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-03-m","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845566140479,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-03-l","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845566173247,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-03-xl","price":144.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845566206015,"sku":"asim-jofa-|-kashmiri-collection-25-|-ajulk-03-custom size","price":144.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A7806.jpg?v=1775819072"},{"product_id":"asim-jofa-makhmal-velvet-25-ajulm-06","title":"Asim Jofa | Makhmal Velvet 25 | AJULM-06","description":"\u003cp\u003eShaped from the purity of winter opulence, this ivory velvet ensemble holds the quiet nobility of a ceremonial robe, this front-open jacket styled shirt is illuminated with fuchsia, rust and green threadwork that bloom beautifully like roses across the fabric, along with light gold zari and sequins adding a celestial sheen, soft yet unforgettable. Paired with flared Dhaka pajama, the look sits at the intersection of grandeur and movement. The trouser fabric allows you to choose between a farshi shalwar or Dhaka pajama, giving the outfit a sense of personal authorship. A beautifully embroidered dupatta completes the look with an air of effortless grace.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered front side left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003e31\" embroidered back with border on velvet\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered sleeve with border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on chiffon\u003c\/li\u003e\n\u003cli\u003e3.25 meter wide width raw silk for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845565845567,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-06-xs","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845565878335,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-06-s","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845565911103,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-06-m","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845565943871,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-06-l","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845565976639,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-06-xl","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845566009407,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-06-custom size","price":154.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A7289_8dbf9853-c429-4daf-a654-1c15d75d13a3.jpg?v=1775819067"},{"product_id":"asim-jofa-makhmal-velvet-25-ajulm-08","title":"Asim Jofa | Makhmal Velvet 25 | AJULM-08","description":"\u003cp\u003eCaressed in the warmth of sunlit earth, this rust velvet ensemble holds the allure of a sunset, its short shirt adorned with a richly embroidered front and back built from ethnic motifs that feel deeply rooted. Antique gold zari and cupped sequins are joined by threads of green, fuchsia, purple and light rust, creating a tapestry of color that feels vibrant yet grounded. The embroidered silk trousers in a lighter rust shade complement its palette, while the contrasting magenta dupatta adds a striking counterpoint like a twilight sky. The result is an ensemble bursting with texture, color and a luxurious rhythmic flow.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered back center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered back left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered sleeve chaan on velvet\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered sleeve border on velvet\u003c\/li\u003e\n\u003cli\u003e5 meter embroidered chaak border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on magenta chiffon\u003c\/li\u003e\n\u003cli\u003e2 yard embroidered trouser with border on raw silk\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845566631999,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-08-xs","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845566664767,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-08-s","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845566697535,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-08-m","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845566730303,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-08-l","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845566763071,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-08-xl","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845566795839,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-08-custom size","price":154.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A6274.jpg?v=1775819073"},{"product_id":"asim-jofa-makhmal-velvet-25-ajulm-05","title":"Asim Jofa | Makhmal Velvet 25 | AJULM-05","description":"\u003cp\u003eForged in the glow of burnished luxury, this maroon-red velvet ensemble carries the warmth of a late winter sunset, its shirt alive with rust, honey mustard and green threadwork that weave a tapestry of rich tonal play. Antique gold sequins and subtle glimpses of zari punctuate the design with glints of brilliance, giving the embroidery a refined luminosity. Paired with embroidered trousers and photographed in two distinct styling forms, the ensemble invites creative freedom while retaining its inherently imperial aura. Disclaimer: The Sleeveless look is styled exclusively for the shoot, this article comes with sleeves.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered back center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered back left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered sleeve chaan on velvet\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered sleeve border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered trouser with border on velvet\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845566861375,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-05-xs","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845566894143,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-05-s","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845566926911,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-05-m","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845566959679,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-05-l","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845566992447,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-05-xl","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845567025215,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-05-custom size","price":154.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A6412.jpg?v=1775819079"},{"product_id":"asim-jofa-makhmal-velvet-25-ajulm-01","title":"Asim Jofa | Makhmal Velvet 25 | AJULM-01","description":"\u003cp\u003eThis black velvet ensemble rises like a quiet empire, commanding, unhurried and steeped in a richness that feels almost sovereign. Light gold zari and sequins trace the shirt like strokes of dusk meeting dawn, creating a glow that doesn’t shine loudly but reverberates with festive grandeur. The embroidery holds its own gravity, drawing the eye the way a flame pulls the gaze in a darkened room. Paired with an intricately embroidered dupatta that moves with the grace of whispered rites, the outfit becomes an experience that is profound, regal and unforgettable. Presented in two bespoke stylings, ensuring you attain the exquisite aesthetic you desire. Disclaimer: The sleeveless look and crushed lehenga are styled exclusively for the shoot. The article includes sleeves and trouser fabric.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back chaan on velvet\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered front \u0026amp; back border on velvet\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered front \u0026amp; back small border on velvet\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on organza\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on chiffon\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width charmeuse silk for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845567123519,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-01-xs","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845567156287,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-01-s","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845567189055,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-01-m","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845567221823,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-01-l","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845567254591,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-01-xl","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845567287359,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-01-custom size","price":154.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A7077.jpg?v=1775819080"},{"product_id":"asim-jofa-makhmal-velvet-25-ajulm","title":"Asim Jofa | Makhmal Velvet 25 | AJULM","description":"\u003cp\u003eSteeped in the richness of jewel-toned opulence, this navy blue creation amalgamates the beauty of raw silk and velvet in a quiet conversation, each heightening the other’s grandeur. The velvet waistcoat is a canvas of color, adorned with embroidery in bright pink, serene green and vivid blue, intertwined with antique gold zari and sequins that shimmer with controlled brilliance. The raw silk shirt picks up the same palette, creating a rhythm of hues that feel both regal and contemporary. Paired with embroidered trousers and an embroidered dupatta, the ensemble radiates a deeply sophisticated charm.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845567385663,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-xs","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845567418431,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-s","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845567451199,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-m","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845567483967,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-l","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845567516735,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-xl","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845567549503,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-custom size","price":154.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A6453.jpg?v=1775819079"},{"product_id":"asim-jofa-makhmal-velvet-25-ajulm-03","title":"Asim Jofa | Makhmal Velvet 25 | AJULM-03","description":"\u003cp\u003eSome outfits feel as if they were born from pure pigment, rising from a well of color that refuses to be forgotten. This magenta velvet piece commands its place with a front embroidered in gold zari, sequins and threads of navy, green and rust that strike like painterly strokes across a rich canvas. The back shimmers with delicate chann, adding a celestial dusting of sparkle. A contrasting navy dupatta embroidered in harmonious tones deepens the visual poetry. Pictured in two styling moods, the ensemble offers the freedom to shape its story to your own. Disclaimer: The lehenga is used for shoot styling only. This article includes trouser fabric.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003e35\" embroidered back chaan on velvet\u003c\/li\u003e\n\u003cli\u003e2 meter embroidered front \u0026amp; back border on velvet\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on net\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width silk for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845567582271,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-03-xs","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845567615039,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-03-s","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845567647807,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-03-m","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845567680575,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-03-l","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845567713343,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-03-xl","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845567746111,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-03-custom size","price":154.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A6727.jpg?v=1775819086"},{"product_id":"asim-jofa-makhmal-velvet-25-ajulm-02","title":"Asim Jofa | Makhmal Velvet 25 | AJULM-02","description":"\u003cp\u003eThis deep purple velvet piece unfolds like a relic lifted from a forgotten treasury, its surface breathing with antique gold zari and sequins that echo the artistry of old-world ateliers. The heavily embroidered front offers a quiet homage to vintage zardozi work, revealing intricacies that feel almost ceremonial. Scalloped sleeves and a scalloped daman sharpen its silhouette, giving the richness a refined edge. Paired with a beautifully embroidered trouser and a scalloped dupatta that glides with stately elegance, the ensemble becomes a vision crafted for those who understand the poetry of heirloom craft.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered back center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered back left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered front \u0026amp; back border on velvet\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on net\u003c\/li\u003e\n\u003cli\u003e2 meter embroidered trouser with border on silk\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845567909951,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-02-xs","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845567942719,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-02-s","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845567975487,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-02-m","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845568008255,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-02-l","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845568041023,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-02-xl","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845568073791,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-02-custom size","price":154.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A6055.jpg?v=1775819086"},{"product_id":"asim-jofa-makhmal-velvet-25-ajulm-07","title":"Asim Jofa | Makhmal Velvet 25 | AJULM-07","description":"\u003cp\u003eCaptured in the depth of imperial mahogany, this deep maroon ensemble carries the echo of Mughal courts, its short shirt shaped by the discipline of royal artistry where antique gold zari and antique gold dual-sequins in cupped and 3 mm styles interplay with rust and deep gold threadwork, forming a surface that glows with sculpted richness. Paired with a heavily embroidered zari net dupatta and refined embroidered trousers, the ensemble becomes a harmony of trend and tradition, crafted for the woman who inhabits both worlds with ease.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back with border on velvet\u003c\/li\u003e\n\u003cli\u003e30\" embroidered front border on velvet\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered sleeve chaan on velvet\u003c\/li\u003e\n\u003cli\u003e30\" meter embroidered sleeve border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on zari net\u003c\/li\u003e\n\u003cli\u003e2 yard embroidered trouser with border on silk\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845568204863,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-07-xs","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845568237631,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-07-s","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845568270399,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-07-m","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845568303167,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-07-l","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845568335935,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-07-xl","price":154.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845568368703,"sku":"asim-jofa-|-makhmal-velvet-25-|-ajulm-07-custom size","price":154.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/052A6547.jpg?v=1775819086"},{"product_id":"asim-jofa-lumiere-formals-ajlfc-07-embroidered-net","title":"Asim Jofa | Lumiere Formals | AJLFC-07 EMBROIDERED NET","description":"\u003cp\u003eA striking play of colors defines this ensemble, where a deep blue shirt takes center stage with exquisite embroidery in shades of shocking pink and soft pink threadwork. Light gold sequins and antique gold two-toned zari add a luminous touch, creating a captivating contrast against the bold base. Paired with green bottoms adorned with delicate chann embroidery that lend a graceful flare, the look is completed with a minimally embroidered dupatta for a perfectly balanced finish. This composition embodies vibrancy with refined elegance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on net\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on net\u003c\/li\u003e\n\u003cli\u003eEmbroidered back chaan on net\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered sleeves with border on net\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on net\u003c\/li\u003e\n\u003cli\u003e3 meter embroidered trouser chaan on slub lawn\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845568663615,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-07-embroidered-net-xs","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845568696383,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-07-embroidered-net-s","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845568729151,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-07-embroidered-net-m","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845568761919,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-07-embroidered-net-l","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845568794687,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-07-embroidered-net-xl","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845568827455,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-07-embroidered-net-custom size","price":121.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/7I0A5804.jpg?v=1775819091"},{"product_id":"asim-jofa-lumiere-formals-ajlfc-08-embroidered-javeria-net","title":"Asim Jofa | Lumiere Formals | AJLFC-08 EMBROIDERED JAVERIA NET","description":"\u003cp\u003eDrenched in the soft allure of maroon, this ensemble redefines elegance with its front-open jacket style shirt. The design is enriched with light gold zari and sequins, intertwined with sage green, plum, and dull pink threadwork that creates a symphony of delicate hues. The dupatta in a deep maroon shade is beautifully embroidered with grand motifs scattered across its expanse, offering a statement of artistry. Paired with elaborately embroidered trousers that add a modern edge, the look is immaculate for any celebratory occasion.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on javeria net\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right side panel on javeria net\u003c\/li\u003e\n\u003cli\u003eEmbroidered back chaan on Javeria net\u003c\/li\u003e\n\u003cli\u003e2 meter embroidered front \u0026amp; back border on javeria net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on javeria net\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on javeria net\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered trouser with border on super silk\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845568467007,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-08-embroidered-javeria-net-xs","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845568499775,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-08-embroidered-javeria-net-s","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845568532543,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-08-embroidered-javeria-net-m","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845568565311,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-08-embroidered-javeria-net-l","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845568598079,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-08-embroidered-javeria-net-xl","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845568630847,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-08-embroidered-javeria-net-custom size","price":121.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/7I0A6103.jpg?v=1775819091"},{"product_id":"asim-jofa-lumiere-formals-ajlfc-09-embroidered-soft-net-organza","title":"Asim Jofa | Lumiere Formals | AJLFC-09 EMBROIDERED SOFT NET ORGANZA","description":"\u003cp\u003eSoft and feminine, this light lilac ensemble is crafted to capture pastel charm with a modern edge. The shirt is adorned with magenta threadwork, light gold zari, and shimmering cupped sequins, brought together with a beautifully tailored cut that enhances its elegance. Paired with an embroidered gharara that adds a graceful flare and a minimally embroidered dupatta, the look exudes a refined charm that is both timeless and effortlessly chic.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on soft organza\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on soft organza\u003c\/li\u003e\n\u003cli\u003eEmbroidered back chaan on soft organza\u003c\/li\u003e\n\u003cli\u003eEmbroidered front \u0026amp; back border on soft organza\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on soft organza\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on soft organza\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered goht botti on net\u003c\/li\u003e\n\u003cli\u003e2 meter embroidered goht border on net\u003c\/li\u003e\n\u003cli\u003e5 yards embroidered gharara with border on net\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 2 side border on net\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845569187903,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-09-embroidered-soft-net-organza-xs","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845569220671,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-09-embroidered-soft-net-organza-s","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845569253439,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-09-embroidered-soft-net-organza-m","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845569286207,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-09-embroidered-soft-net-organza-l","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845569318975,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-09-embroidered-soft-net-organza-xl","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845569351743,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-09-embroidered-soft-net-organza-custom size","price":121.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/7I0A5940_1.jpg?v=1775819091"},{"product_id":"asim-jofa-lumiere-formals-ajlfc-05-embroidered-slub-lawn","title":"Asim Jofa | Lumiere Formals | AJLFC-05 EMBROIDERED SLUB LAWN","description":"\u003cp\u003eDraped in the richness of rust hue, this ensemble strikes a perfect balance between tradition and artistry. The shirt is beautifully embroidered with rust and sage green threadwork, brought to life with copper sequins that glisten warmly against the deep hue. Antique gold two-toned zari adds a touch of timeless opulence, elevating every intricate detail. Paired with a gorgeously embroidered dupatta, the outfit radiates an aura of classic grandeur, making it an ideal choice for distinguished occasions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on slub lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on slub lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered back chaan on slub lawn\u003c\/li\u003e\n\u003cli\u003eEmbroidered front \u0026amp; back border on slub lawn\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on slub lawn\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on slub lawn\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 2 side border on net\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width slub lawn for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845568991295,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-05-embroidered-slub-lawn-xs","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845569024063,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-05-embroidered-slub-lawn-s","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845569056831,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-05-embroidered-slub-lawn-m","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845569089599,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-05-embroidered-slub-lawn-l","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845569122367,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-05-embroidered-slub-lawn-xl","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845569155135,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-05-embroidered-slub-lawn-custom size","price":119.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/wp5425972-cristiano-ronaldo-4k-wallpapers.jpg?v=1775819096"},{"product_id":"asim-jofa-lumiere-formals-ajlfc-10-embroidered-net","title":"Asim Jofa | Lumiere Formals | AJLFC-10 EMBROIDERED NET","description":"\u003cp\u003eRefreshing and radiant, this lime green kalidaar is a celebration of graceful movement and charm. Embroidered with silver sequins and zari, it shimmers with subtle brilliance, while delicate hints of teal threadwork add depth and contrast. Ten intricately crafted kalis lend volume and a flowing flare that captures the eye with every step. Paired with a minimally embroidered dupatta and plain trousers in a striking teal green contrast, this ensemble embodies a perfect harmony of vibrancy and elegance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front \u0026amp; back bodice on net\u003c\/li\u003e\n\u003cli\u003eEmbroidered front \u0026amp; back bodice hem border on net\u003c\/li\u003e\n\u003cli\u003e10 embroidered kalis on net\u003c\/li\u003e\n\u003cli\u003e3.5 meter embroidered ghera border on net\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on net\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 2 side border on net\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width exclusive silk for trouser\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 2 side border on net\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845569417279,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-10-embroidered-net-xs","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845569450047,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-10-embroidered-net-s","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845569482815,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-10-embroidered-net-m","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845569515583,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-10-embroidered-net-l","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845569548351,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-10-embroidered-net-xl","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845569581119,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-10-embroidered-net-custom size","price":121.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/7I0A6522.jpg?v=1775819096"},{"product_id":"asim-jofa-lumiere-formals-ajlfc-01-embroidered-paper-cotton","title":"Asim Jofa | Lumiere Formals | AJLFC-01 EMBROIDERED PAPER COTTON","description":"\u003cp\u003eThe serene charm of pastel hue takes over this ensemble, making it a vision of timeless grace. The shirt is lavished with all-over embroidery, where light gold zari glimmers softly against the fabric, intertwined with off-white threadwork that lends a gentle refinement. Tiny cupped sequins scatter like dewdrops, adding a subtle glisten to every movement. Paired with a beautifully embroidered dupatta, the look captures a delicate harmony of elegance and poise, perfect for moments that call for quiet sophistication.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front neckline on paper cotton\u003c\/li\u003e\n\u003cli\u003e30\" embroidered front with border on paper cotton\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back with border on paper cotton\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on paper cotton\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on paper cotton\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 2 side border on paper cotton\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width silk for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845569876031,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-01-embroidered-paper-cotton-xs","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845569908799,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-01-embroidered-paper-cotton-s","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845569941567,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-01-embroidered-paper-cotton-m","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845569974335,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-01-embroidered-paper-cotton-l","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845570007103,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-01-embroidered-paper-cotton-xl","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845570039871,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-01-embroidered-paper-cotton-custom size","price":121.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/7I0A6611.jpg?v=1775819096"},{"product_id":"asim-jofa-lumiere-formals-ajlfc-04-embroidered-raw-silk","title":"Asim Jofa | Lumiere Formals | AJLFC-04 EMBROIDERED RAW SILK","description":"\u003cp\u003eRich and regal, this emerald green ensemble is crafted from raw silk to embody timeless sophistication. The shirt is adorned with front and back necklines, scalloped chaak, and borders, intricately embroidered with light gold zari and sequins that glimmer with understated grandeur. Deep teal threadwork adds depth and dimension, enhancing the richness of the shade. Completing the look is a contrasting dupatta, decorated with scalloped embroidery along all sides and delicate chann scattered across the fabric, creating a harmonious balance of tradition and elegance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front \u0026amp; back neckline on raw silk\u003c\/li\u003e\n\u003cli\u003e60\" embroidered front \u0026amp; back with border on raw silk\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on raw silk\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on raw silk\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side on fuchsia net\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width raw silk for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845569679423,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-04-embroidered-raw-silk-xs","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845569712191,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-04-embroidered-raw-silk-s","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845569744959,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-04-embroidered-raw-silk-m","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845569777727,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-04-embroidered-raw-silk-l","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845569810495,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-04-embroidered-raw-silk-xl","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845569843263,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-04-embroidered-raw-silk-custom size","price":119.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/7I0A6675.jpg?v=1775819101"},{"product_id":"asim-jofa-lumiere-formals-ajlfc-03-embroidered-organza","title":"Asim Jofa | Lumiere Formals | AJLFC-03 EMBROIDERED ORGANZA","description":"\u003cp\u003eGraceful in its subtlety, this cream ensemble exudes quiet luxury. The shirt is defined by a beautifully crafted neckline and a lavish border, brought to life with silvery gold sequins that sparkle gently under the light. Pale yellow and soft gray threadwork weave delicate accents across the fabric, enhancing its refined charm. Paired with a beautifully embroidered dupatta, this outfit embodies an air of timeless elegance, perfect for both intimate gatherings and refined celebrations.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front neckline on organza\u003c\/li\u003e\n\u003cli\u003e30\" embroidered front with double border on organza\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back with border on organza\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on organza\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on organza\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 2 side border on organza\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width silk for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845570138175,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-03-embroidered-organza-xs","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845570170943,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-03-embroidered-organza-s","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845570203711,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-03-embroidered-organza-m","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845570236479,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-03-embroidered-organza-l","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845570269247,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-03-embroidered-organza-xl","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845570302015,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-03-embroidered-organza-custom size","price":119.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/7I0A6732.jpg?v=1775819101"},{"product_id":"asim-jofa-lumiere-formals-ajlfc-06-embroidered-organza","title":"Asim Jofa | Lumiere Formals | AJLFC-06 EMBROIDERED ORGANZA","description":"\u003cp\u003eThis coral pink ensemble embodies timeless grace with its intricately embroidered shirt, highlighted by a scalloped border that frames the design with finesse. Light copper zari and sequins lend a gentle radiance, enhancing the understated charm of the hue. The dupatta is richly embroidered, with its ornate pallus serving as the true highlight of the look. Offering versatile styling options, the ensemble can be stitched in multiple ways, with borders thoughtfully designed to be placed on sleeves or trousers depending on your preferred silhouette.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on organza\u003c\/li\u003e\n\u003cli\u003eEmbroidered back center panel on organza\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on organza\u003c\/li\u003e\n\u003cli\u003eEmbroidered front \u0026amp; back border on organza\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on. Organza\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on organza\u003c\/li\u003e\n\u003cli\u003e2 meter embroidered dupatta on organza\u003c\/li\u003e\n\u003cli\u003e2 embroidered dupatta pallu border on organza\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width exclusive silk for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845570367551,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-06-embroidered-organza-xs","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845570400319,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-06-embroidered-organza-s","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845570433087,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-06-embroidered-organza-m","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845570465855,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-06-embroidered-organza-l","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845570498623,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-06-embroidered-organza-xl","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845570531391,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-06-embroidered-organza-custom size","price":119.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/7I0A6245.jpg?v=1775819101"},{"product_id":"asim-jofa-lumiere-formals-ajlfc-02-embroidered-organza","title":"Asim Jofa | Lumiere Formals | AJLFC-02 EMBROIDERED ORGANZA","description":"\u003cp\u003eRadiating contemporary charm, this blush pink ensemble brings a fresh perspective to modern elegance. The organza cape is beautifully embroidered with silver zari and sequins, highlighted with intricate off-white threadwork that shimmers with finesse. Beneath it lies a chic jumpsuit crafted from printed silk, blooming with a delicate ombre floral print that adds depth and artistry to the look. Versatile in its appeal, this outfit offers two to three styling options, allowing it to transform seamlessly with your personal choices while retaining its refined allure.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEmbroidered front panel left \u0026amp; right on organza\u003c\/li\u003e\n\u003cli\u003eEmbroidered front side panel left \u0026amp; right on organza\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back chaan on organza\u003c\/li\u003e\n\u003cli\u003e5 meter embroidered front, back \u0026amp; sleeves hem border on organza\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves jaal on organza\u003c\/li\u003e\n\u003cli\u003e2 meter embroidered border on organza\u003c\/li\u003e\n\u003cli\u003e3 meter printed silk for slip \u0026amp; trouser\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845570596927,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-02-embroidered-organza-xs","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845570629695,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-02-embroidered-organza-s","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845570662463,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-02-embroidered-organza-m","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845570695231,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-02-embroidered-organza-l","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845570727999,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-02-embroidered-organza-xl","price":121.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845570760767,"sku":"asim-jofa-|-lumiere-formals-|-ajlfc-02-embroidered-organza-custom size","price":121.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/7I0A6366.jpg?v=1775819107"},{"product_id":"asim-jofa-summer-rhapsody-ajubu-06-embroidered-jacquard","title":"Asim Jofa | Summer Rhapsody | AJUBU-06 Embroidered Jacquard","description":"\u003cp\u003eDESCRIPTION: Unleash your inner radiance with this truly magnificent fuchsia pink ensemble, a breathtaking testament to vibrant elegance and meticulous artistry. The shirt is adorned with gorgeous thread and scintillating sequin embroidery that gleams with every movement, creating a captivating play of light and texture. This exquisite piece finds its perfect complement in chic printed trousers, while a printed zari munar dupatta cascades with grace, showcasing a stunning traditional design that beautifully merges verdant green and rich pink hues.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845570826303,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-06-embroidered-jacquard-xs","price":129.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845570859071,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-06-embroidered-jacquard-s","price":129.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845570891839,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-06-embroidered-jacquard-m","price":129.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845570924607,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-06-embroidered-jacquard-l","price":129.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845570957375,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-06-embroidered-jacquard-xl","price":129.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845570990143,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-06-embroidered-jacquard-custom size","price":129.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/4_b8c29901-0356-4ebe-8d94-dc8e90b99dea.jpg?v=1775819107"},{"product_id":"asim-jofa-summer-rhapsody-ajmch-05-embroidered-lawn","title":"Asim Jofa | Summer Rhapsody | AJMCH-05 EMBROIDERED LAWN","description":"\u003cp\u003eAn aesthetic of the tropics on midnight canvas. The shirt is artfully printed in refreshing turquoise tones, this black shirt exudes a serene charm. Subtle embroidery graces the hem and sleeves, adding dimension without overpowering the design. Completed with a printed dupatta in matching hues, this ensemble offers a breezy, refined aesthetic.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 pcs embroidered front daman border on dyed organza\u003c\/li\u003e\n\u003cli\u003e1 pcs embroidered flower bunches set on dyed organza\u003c\/li\u003e\n\u003cli\u003e1.75 meter digital printed lawn shirt\u003c\/li\u003e\n\u003cli\u003e1.6 meter dyed cambric trouser\u003c\/li\u003e\n\u003cli\u003e2.5 meter digital printed silk dupatta\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845571055679,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-05-embroidered-lawn-xs","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845571088447,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-05-embroidered-lawn-s","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845571121215,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-05-embroidered-lawn-m","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845571153983,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-05-embroidered-lawn-l","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845571186751,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-05-embroidered-lawn-xl","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845571219519,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-05-embroidered-lawn-custom size","price":109.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/022A6356.jpg?v=1775819107"},{"product_id":"asim-jofa-summer-rhapsody-ajmch-06-embroidered-lawn","title":"Asim Jofa | Summer Rhapsody |  AJMCH-06 EMBROIDERED LAWN","description":"\u003cp\u003eElegance in motion, the black shirt showcases a sophisticated print that forms the heart of the ensemble, while an embroidered neckline and sleeves border add an ornate yet tasteful lift. Paired with a printed silk dupatta, this design merges luxury with visual finesse.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 pcs embroidered neckline on dyed organza\u003c\/li\u003e\n\u003cli\u003e1 pcs embroidered sleeves border on dyed organza\u003c\/li\u003e\n\u003cli\u003e1.75 meter digital printed lawn shirt\u003c\/li\u003e\n\u003cli\u003e1.6 meter dyed cambric trouser\u003c\/li\u003e\n\u003cli\u003e2.5 meter digital printed silk dupatta\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845571285055,"sku":"asim-jofa-|-summer-rhapsody-|--ajmch-06-embroidered-lawn-xs","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845571317823,"sku":"asim-jofa-|-summer-rhapsody-|--ajmch-06-embroidered-lawn-s","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845571350591,"sku":"asim-jofa-|-summer-rhapsody-|--ajmch-06-embroidered-lawn-m","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845571383359,"sku":"asim-jofa-|-summer-rhapsody-|--ajmch-06-embroidered-lawn-l","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845571416127,"sku":"asim-jofa-|-summer-rhapsody-|--ajmch-06-embroidered-lawn-xl","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845571448895,"sku":"asim-jofa-|-summer-rhapsody-|--ajmch-06-embroidered-lawn-custom size","price":109.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/022A5105.jpg?v=1775819107"},{"product_id":"asim-jofa-summer-rhapsody-ajmch-12-embroidered-lawn","title":"Asim Jofa | Summer Rhapsody | AJMCH-12 EMBROIDERED LAWN","description":"\u003cp\u003eA garden within monochromic world, with a blend of floral and dotted prints, this black shirt showcases an off-white embroidered neckline that adds a soft yet striking contrast. The same detail on the sleeve borders enriches the look, while the multihued printed dupatta with a garden-inspired print adds a poetic flourish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 pcs embroidered neckline on dyed organza\u003c\/li\u003e\n\u003cli\u003e1 pair embroidered front side bunches on dyed organza\u003c\/li\u003e\n\u003cli\u003e1 pcs embroidered sleeves border on dyed organza\u003c\/li\u003e\n\u003cli\u003e1.75 meter digital printed lawn shirt\u003c\/li\u003e\n\u003cli\u003e1.6 meter dyed cambric trouser\u003c\/li\u003e\n\u003cli\u003e2.5 meter digital printed chiffon dupatta\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845571579967,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-12-embroidered-lawn-xs","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845571612735,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-12-embroidered-lawn-s","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845571645503,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-12-embroidered-lawn-m","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845571678271,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-12-embroidered-lawn-l","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845571711039,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-12-embroidered-lawn-xl","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845571743807,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-12-embroidered-lawn-custom size","price":109.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/022A5205-Copy.jpg?v=1775819113"},{"product_id":"asim-jofa-summer-rhapsody-ajmch-01-embroidered-cambric","title":"Asim Jofa | Summer Rhapsody | AJMCH-01 EMBROIDERED CAMBRIC","description":"\u003cp\u003eA canvas of cultural expression, reimagined in bold contrast. This black ensemble is brought to life with intricate embroidery in striking threadwork that stands out vividly against the dark canvas. Delicate scalloped detailing graces the neckline, hem, and sleeves—adding an edge of finesse and refinement. Paired with a printed dupatta in soothing shades of turquoise that echo the embroidery’s hues, the look is infused with a modern sensibility. The dupatta becomes a complementary canvas of its own, enriching the overall visual story with depth and harmony.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 pcs embroidered neckline on dyed organza\u003c\/li\u003e\n\u003cli\u003e1 pcs embroidered front center panel on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1 pair embroidered front left\/right kali on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1 pcs embroidered back border on dyed organza\u003c\/li\u003e\n\u003cli\u003e1 pair embroidered sleeves with border on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1 pcs plain back fabric on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1.6 meter dyed cambric trouser\u003c\/li\u003e\n\u003cli\u003e2.5 meter digital printed silk dupatta\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845571842111,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-01-embroidered-cambric-xs","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845571874879,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-01-embroidered-cambric-s","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845571907647,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-01-embroidered-cambric-m","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845571940415,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-01-embroidered-cambric-l","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845571973183,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-01-embroidered-cambric-xl","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845572005951,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-01-embroidered-cambric-custom size","price":109.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/022A5417.jpg?v=1775819113"},{"product_id":"asim-jofa-summer-rhapsody-ajmch-02-embroidered-cambric","title":"Asim Jofa | Summer Rhapsody |  AJMCH-02 EMBROIDERED CAMBRIC","description":"\u003cp\u003eA harmonious blend of contrast and charm. This beige ensemble captivates with intricate black threadwork delicately embroidered across the shirt, creating a striking interplay of depth and elegance. Paired with a graceful fancy chiffon dupatta adorned in artistic print, it adds a touch of fluid sophistication—perfectly complementing the subtle richness of the base.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 pcs embroidered front center panel on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1 pair embroidered front left\/right kali on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1 pair embroidered sleeves with border on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1 pcs embroidered daman border on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1 pcs plain back fabric on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1.6 meter dyed cambric trouser\u003c\/li\u003e\n\u003cli\u003e2.5 meter digital printed fancy chiffon dupatta\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845572038719,"sku":"asim-jofa-|-summer-rhapsody-|--ajmch-02-embroidered-cambric-xs","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845572071487,"sku":"asim-jofa-|-summer-rhapsody-|--ajmch-02-embroidered-cambric-s","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845572104255,"sku":"asim-jofa-|-summer-rhapsody-|--ajmch-02-embroidered-cambric-m","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845572137023,"sku":"asim-jofa-|-summer-rhapsody-|--ajmch-02-embroidered-cambric-l","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845572169791,"sku":"asim-jofa-|-summer-rhapsody-|--ajmch-02-embroidered-cambric-xl","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845572202559,"sku":"asim-jofa-|-summer-rhapsody-|--ajmch-02-embroidered-cambric-custom size","price":109.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/022A5480.jpg?v=1775819113"},{"product_id":"asim-jofa-summer-rhapsody-ajmch-09-embroidered-cambric","title":"Asim Jofa | Summer Rhapsody | AJMCH-09 EMBROIDERED CAMBRIC","description":"\u003cp\u003eMinimalist mastery, a black ensemble where less speaks volumes—this look is anchored by minimalist ivory embroidery on the neckline and hem, embodying understated elegance. Paired with beautifully embroidered trousers and a printed chiffon dupatta, this outfit is a study in refined simplicity.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 pcs embroidered neckline on dyed organza\u003c\/li\u003e\n\u003cli\u003e1 pair embroidered front side bunches on dyed organza\u003c\/li\u003e\n\u003cli\u003e1 pair embroidered sleeves with border on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1 pcs embroidered trouser on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1 pcs plain front \u0026amp; back fabric on dyed cambric\u003c\/li\u003e\n\u003cli\u003e2.5 meter digital printed chiffon dupatta\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845572399167,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-09-embroidered-cambric-xs","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845572431935,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-09-embroidered-cambric-s","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845572464703,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-09-embroidered-cambric-m","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845572497471,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-09-embroidered-cambric-l","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845572530239,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-09-embroidered-cambric-xl","price":109.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845572563007,"sku":"asim-jofa-|-summer-rhapsody-|-ajmch-09-embroidered-cambric-custom size","price":109.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/022A5874.jpg?v=1775819113"},{"product_id":"asim-jofa-summer-rhapsody-ajubu-07-embroidered-lawn","title":"Asim Jofa | Summer Rhapsody | AJUBU-07 Embroidered Lawn","description":"\u003cp\u003eDESCRIPTION: Immerse yourself in the serene elegance of this captivating purple ensemble, where every detail speaks of refined artistry. The exquisite shirt, featuring a magnificent printed design, achieves a touch of subtle grandeur through delicate embroidery that gracefully traces the neckline, border, and sleeve hems. Complementing this stunning top is a sumptuous printed silk dupatta, which cascades with a luxurious fluidity, enriching the entire look with its opulent texture and intricate patterns.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845572595775,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-07-embroidered-lawn-xs","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845572628543,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-07-embroidered-lawn-s","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845572661311,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-07-embroidered-lawn-m","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845572694079,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-07-embroidered-lawn-l","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845572726847,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-07-embroidered-lawn-xl","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845572759615,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-07-embroidered-lawn-custom size","price":111.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/3_09decdb4-f350-46c1-9894-c157c6781029.jpg?v=1775819119"},{"product_id":"asim-jofa-summer-rhapsody-ajubu-26-printed-embroidered-lawn","title":"Asim Jofa | Summer Rhapsody | AJUBU-26 Printed Embroidered Lawn","description":"\u003cp\u003eDESCRIPTION: Inspired by golden mosaics and sunbaked courtyards, this orange ensemble glows with medallion prints. Ivory threadwork embroidery on the neckline and border lends an ornate touch, while a fancy net dupatta adds a delicate layer, like sunlight caught in lace.\u003c\/p\u003e\u003cp\u003eNeed a custom size or have a question? Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845572857919,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-26-printed-embroidered-lawn-xs","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845572890687,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-26-printed-embroidered-lawn-s","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845572923455,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-26-printed-embroidered-lawn-m","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845572956223,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-26-printed-embroidered-lawn-l","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845572988991,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-26-printed-embroidered-lawn-xl","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845573021759,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-26-printed-embroidered-lawn-custom size","price":111.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/8_19d1f667-bf26-4cb4-8185-ed973d655884.jpg?v=1775819119"},{"product_id":"asim-jofa-summer-rhapsody-ajmch-08-embroidered-cambric","title":"Asim Jofa | Summer Rhapsody | AJMCH-08 EMBROIDERED CAMBRIC","description":"\u003cp\u003eWhispers of elegance in a calming beige tone, this ensemble is defined by its fluid embroidery that weaves seamlessly through the shirt. Embroidered sleeve borders add structured detail, while the contrasting printed dupatta introduces an unexpected twist—making the outfit both serene and striking.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Details\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e1 pcs embroidered front center panel on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1 pair embroidered front left\/right kali on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1 pcs embroidered daman border on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1 pair embroidered sleeves with border on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1 pcs plain back fabric on dyed cambric\u003c\/li\u003e\n\u003cli\u003e1.6 meter dyed cambric trouser\u003c\/li\u003e\n\u003cli\u003e2.5 meter digital printed silk dupatta\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNeed a custom size or have a question? 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Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845573382207,"sku":"asim-jofa-|-summer-rhapsody-|--ajubu-11-printed-embroidered-lawn-xs","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845573414975,"sku":"asim-jofa-|-summer-rhapsody-|--ajubu-11-printed-embroidered-lawn-s","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845573447743,"sku":"asim-jofa-|-summer-rhapsody-|--ajubu-11-printed-embroidered-lawn-m","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845573480511,"sku":"asim-jofa-|-summer-rhapsody-|--ajubu-11-printed-embroidered-lawn-l","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845573513279,"sku":"asim-jofa-|-summer-rhapsody-|--ajubu-11-printed-embroidered-lawn-xl","price":111.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845573546047,"sku":"asim-jofa-|-summer-rhapsody-|--ajubu-11-printed-embroidered-lawn-custom size","price":111.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/5_56b0b466-92f4-4e25-8023-8fa909bb6b3b.jpg?v=1775819119"},{"product_id":"asim-jofa-summer-rhapsody-ajubu-03-embroidered-jacquard","title":"Asim Jofa | Summer Rhapsody | AJUBU-03 Embroidered Jacquard","description":"\u003cp\u003eDESCRIPTION: Immerse yourself in the vivid allure of this exquisite teal ensemble, a true testament to vibrant elegance. 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Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845573578815,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-03-embroidered-jacquard-xs","price":114.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845573611583,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-03-embroidered-jacquard-s","price":114.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845573644351,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-03-embroidered-jacquard-m","price":114.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845573677119,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-03-embroidered-jacquard-l","price":114.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845573709887,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-03-embroidered-jacquard-xl","price":114.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845573742655,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-03-embroidered-jacquard-custom size","price":114.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/6_f51a51eb-51a9-4bfa-915c-b8786ad24dfe.jpg?v=1775819124"},{"product_id":"asim-jofa-summer-rhapsody-ajubu-13-printed-embroidered-lawn","title":"Asim Jofa | Summer Rhapsody | AJUBU-13 Printed Embroidered Lawn","description":"\u003cp\u003eDESCRIPTION : Soft hues and pastel dreams define this blue ensemble, where the print feels like watercolor brushstrokes on a sun-kissed canvas. 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Message us on WhatsApp at \u003ca href=\"https:\/\/wa.me\/447458935470\" target=\"_blank\" rel=\"noopener\"\u003e07458935470\u003c\/a\u003e — our team will gladly help with sizing and styling.\u003c\/p\u003e","brand":"Asim Jofa","offers":[{"title":"XS","offer_id":42845573808191,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-13-printed-embroidered-lawn-xs","price":114.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":42845573840959,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-13-printed-embroidered-lawn-s","price":114.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":42845573873727,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-13-printed-embroidered-lawn-m","price":114.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":42845573906495,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-13-printed-embroidered-lawn-l","price":114.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":42845573939263,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-13-printed-embroidered-lawn-xl","price":114.95,"currency_code":"GBP","in_stock":true},{"title":"Custom Size","offer_id":42845573972031,"sku":"asim-jofa-|-summer-rhapsody-|-ajubu-13-printed-embroidered-lawn-custom size","price":114.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/9272\/5823\/files\/8_e9493f89-74d8-41c1-b014-2e3318d77525.jpg?v=1775819125"}],"url":"https:\/\/rangekhaas.co.uk\/collections\/asim-jofa.oembed?page=8","provider":"Rang-e-Khaas","version":"1.0","type":"link"}